Privacy Policy

At Niche Formulations, we are committed to protecting your privacy and ensuring that your personal information is treated with care. This Privacy Policy outlines how we collect, use, and protect your data when you use our website, www.nicheformulations.com. By using our website, you consent to the practices described here.

1. Information We Collect

We collect various types of data from our users to provide and improve our services:

Personal Data: This includes your name, email address, phone number, and delivery address, which you provide when you create an account, place an order, or contact us.
Transaction Data: Details of purchases, including payment information (handled through secure payment gateways), order details, and shipping information.
Technical Data: Your IP address, browser type, device type, and browsing behavior. This data is collected through cookies and other tracking technologies.
Health-Related Data: For specific products, particularly those related to health or wellness, we may require additional information, such as medical prescriptions, in order to comply with legal requirements.

2. How We Use Your Information

We use the information collected from you for the following purposes:

Order Fulfillment: Process orders, payments, and deliveries.
Improve User Experience: Analyze user behavior to optimize website functionality and content.
Communication: Provide updates on your orders, respond to your inquiries, and, with your consent, send promotional communications.
Legal Compliance: Verify prescriptions for pharmaceutical products and comply with industry regulations.

3. Use of Google Tools

To improve our website and business operations, we use several Google services that may collect and process personal data. These tools help us understand user behavior, optimize site performance, and run more effective marketing campaigns. Below are the Google tools we use:

3.1 Google Analytics

We use Google Analytics to track how users interact with our website. This service collects anonymized data on website traffic, user behavior, and referral sources to help us improve the user experience.

Learn more: Google Analytics Privacy

3.2 Google Ads

Google Ads allows us to show relevant ads to users based on their interactions with our site. It collects information about your browsing behavior and interests, helping us provide personalized advertising content.

Learn more: Google Ads Privacy

3.3 Google Tag Manager

Google Tag Manager helps us manage tracking codes and analytics on our site without modifying the core codebase. It collects data on user interactions to help us refine marketing efforts and improve site performance.

Learn more: Google Tag Manager Privacy

3.4 Google Optimize

We use Google Optimize to run experiments, such as A/B testing, on our website. This tool collects data to help us determine which versions of our pages perform better, allowing us to enhance user experience.

Learn more: Google Optimize Privacy

3.5 Google reCAPTCHA

Google reCAPTCHA protects our site from spam and automated abuse. It may collect information, such as your IP address and user behavior, to ensure that you are a legitimate user.

Learn more: Google reCAPTCHA Privacy

You can manage your data and control how Google uses it by visiting Google’s Ad Settings.

4. Sharing Your Information

We may share your information in the following circumstances:

Service Providers: We work with trusted third-party vendors, such as payment processors, shipping providers, and IT service providers. These partners are obligated to protect your data and use it solely for the services they provide to us.
Legal Requirements: We may disclose your data to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience on our site. Cookies help us remember your preferences, monitor site performance, and serve personalized content. You can adjust your cookie preferences in your browser settings, though disabling cookies may affect certain functionalities on our site.

6. Data Security

We take the security of your personal data seriously and use industry-standard security practices to protect your information from unauthorized access, loss, or misuse. While we strive to protect your data, no system is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal or regulatory requirements. Once your data is no longer needed, we securely delete or anonymize it.

8. Your Rights

You have the right to:

Access: Request access to the personal data we hold about you.
Correction: Request corrections to any inaccurate or incomplete data.
Deletion: Request that we delete your personal data, subject to certain legal obligations.
Opt-Out: Opt out of marketing communications by using the unsubscribe link provided in our emails or by contacting us directly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operations or regulatory requirements. We encourage you to review this page periodically to stay informed about how we protect your data.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy or your personal data, please contact us at:

Niche Formulations
Email: [admin@nicheformulations.com]
Phone: [+91 9920820848]